ALEX KRATENA, MONICA BERG, SIMONE CAPORALE — Founders

MUYU is a modern liqueur brand inspired by nature, creativity, and sustainability. Its name comes from the Quechuan word for seed, symbolizing origin, growth, and respect for the natural world.

Founded by award-winning bartenders Alex Kratena, Monica Berg, and Simone Caporale, MUYU was born after a journey into the Amazon rainforest. Rather than extract from endangered ecosystems, the team chose to celebrate nature through responsible sourcing and by supporting biodiversity-focused NGOs.

Each expression begins with the precise extraction of a single hero ingredient — like jasmine, chinotto, or vetiver — then layered with complementary botanicals using techniques borrowed from perfumery. The result is a collection of bold, complex liqueurs crafted for modern cocktails.

Produced in partnership with De Kuyper Royal Distillers in the Netherlands, MUYU combines cutting-edge flavor design with centuries of distilling tradition. 100% natural and uncompromising in quality, MUYU is more than a liqueur — it's a new way to experience and tell stories through flavor.